When people visit your website, they’re not just looking for information about you—they’re looking for how you fit into their story.

Too often, About pages are filled with unnecessary details, personal backstories, and information that doesn’t actually serve the visitor. But here’s the truth: people care less about your journey and more about how your journey connects to them.

Everyone is the main character in their own story. If your About page is solely focused on you, without showing how you create value for them, you’ll lose their interest. Instead, frame your story through the lens of your audience—what you do, why it matters, and how it benefits them.

Your About page shouldn’t just be a biography—it should be an invitation. Show your audience how you fit into their world, and they’ll be far more likely to stick around.