In My Rules, our 3pts editorial series, founders share the guiding principles that shape how they run their businesses and navigate creative entrepreneurship.

This edition features Rachel Budde, founder of Fat and the Moon, who offers her Rules for the Unruly—a personal philosophy for embracing both life and business with curiosity, creativity, and intention.

For Rachel, rules aren’t rigid—they’re a framework for making space, finding flow, and appreciating the chaos that comes with building something meaningful. These ten rules help her stay grounded while remaining open to the unexpected.

A reminder that running a business—and a life—doesn’t require perfection. It requires presence.