You signed up for a market or trade show—now what?

You’ve locked in your spot, paid the booth fee, and maybe even started planning your setup. Whether it’s a local pop-up, a big craft fair, or a design trade show, one thing’s for sure: you want it to be worth it.

For artists, makers, and designers, these events are incredible opportunities to connect with customers, build your brand, and generate income. But they also take a lot of work—and without a clear plan, it’s easy to walk away feeling like you didn’t quite make the most of it.

That’s why we created Boost Your Marketplace Sales, a workshop series we teach through Made in NYC. Over the years, we’ve worked with dozens of creatives to help them approach markets and trade shows more strategically—and with more confidence.

Below is a collection of tried-and-true tactics sourced from our students, collaborators, and market experts. These are real, actionable strategies to help you win before, during, and after your next in-person sales opportunity.

🛠 Before Your Market or Trade Show

Talk to Organizers and Sellers
Reach out to the event organizers or market administrators—they’re often happy to share advice on what sells well, how foot traffic flows, and what you can expect. If possible, connect with past or current vendors to get the inside scoop. Ask them what’s worked (and what hasn’t), what to bring, and what they wish they had known ahead of time. These conversations can save you time, help you prepare better, and ease your nerves.

Practice Your Setup
Do a full mock-up of your booth at home or in your studio. Invite a friend to “shop” it and give feedback. Make adjustments based on what they pick up—or overlook.

Keep It Curated
Less is more. Avoid overwhelming people with too many options. Focus on a tight product selection, showcase a few price points, and build a clear visual story.

Plan Your Pitch
Craft a simple, confident elevator pitch that tells people who you are, what you make, and why it matters. Practice saying it until it flows naturally.

Promote Your Presence
Let people know you’ll be there! Share behind-the-scenes prep, feature a spotlight product, and collaborate with other vendors or the show organizer to build buzz.

🎪 During the Market or Trade Show

Set Yourself Up for Success
Arrive early, give yourself time to settle in, and have your essentials on hand—snacks, water, chargers, etc. Set an intention for the day to stay grounded.

Create a Welcoming Vibe
Say hi. Smile. Use “Welcome” instead of “How are you?” It invites people in without pressure. Be approachable and ready to chat—without being pushy.

Optimize Your Display
Make prices clear. Show your product in use or context. Highlight bestsellers. Add a takeaway item like a card, postcard, or small giveaway to stay top of mind.

Capture the Moment
Snap photos and video throughout the day. Show your setup, your customers, and the energy of the event. Tag everyone involved to create community and visibility.

Engage Your Audience
Ask questions, gather feedback, and track what people respond to. Every interaction is a chance to learn and build a relationship.

Stand Out With a Twist
Consider a small activation—live demos, styling tips, or music—that reflects your personality and brand. Make your booth a memorable experience.

✍️ After the Market or Trade Show

Review Your Results
Did you hit your sales goal? What worked? What didn’t? Take stock while it’s fresh and use what you learn to level up for next time.

Follow Up With Gratitude
Send thank-you emails to people who purchased or signed up for your list. Include a short note about your practice and links to your site/socials.

Keep the Momentum Going
Post a recap with photos, shoutouts, and reflections. Tag fellow vendors and organizers. It keeps your work visible and builds goodwill.

Stay Connected
Segment your new email contacts and follow up with tailored updates or product news. Don’t let the connection fade after the event ends.

✅ Make it Count

Markets and trade shows are more than sales opportunities—they’re powerful platforms to tell your story, build relationships, and grow your business. Show up with a plan, stay open to feedback, and treat every conversation like a chance to learn something new. You’ve got this.

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